Our People and Culture - The Goat Agency

Born from Data. Raised on Social. Powered by Creators. Our Goats are unrivaled influencer experts, our culture is unmatched, and our success is built on true human connection.

Client Services

The “Get Sh*t Done” people. The client’s main point of contact, they keep us on track, bringing all the teams together to make sure everything we promised is delivered.

Creative Strategy

Our award-winning Strategy team are the problem-solvers and creative thinkers. They'll take your brand's brief and come back with a bespoke, effective influencer response.

Campaigns

Fluent in the language of influencers, this team knows the creators shaping culture. They seamlessly manage every stage of our influencer-first campaigns, from discovery and briefing, to content approvals and measurement.

Content Production

Our in-house production team work on everything from large-scale productions and dynamic social content, to our weekly Goat vlogs and marketing content.

Data & Insights

The pulse of our decision-making. They work closely with our Creative Strategy team to uncover trends, spot opportunities and track industry shifts.

Paid Media

Pioneers in influencer-led paid media. This team works hand in hand with Campaigns, Strategy and Client Services to ensure paid is integrated from the start, not as an afterthought.

Design

More than just decks. This team crafts identities, assets and visuals for award-winning, social-first campaigns that leave a lasting impact.

Marketing

We practice what we preach. Our in-house team drives Goat’s industry presence, from crafting and communicating our brand, to producing standout events and content.

Operations

The problem solvers who make things happen. Whether sourcing the perfect shoot location or streamlining campaign logistics, they keep everything running smoothly.

Business Excellence

The driving force behind Goat’s evolution. This team works globally to refine our systems, enhance team collaboration and push boundaries, ensuring we operate at our best.

People & Talent

Behind every game-changing collaboration. They drive our strategic platform and retail partnerships, ensuring we stay ahead in a constantly evolving landscape.

Finance

Ensuring seamless financial operations, from influencer payments to business sustainability. They keep relationships strong and the wheels turning.

Our Goat values

We think differently

We are unstoppable

We act with integrity

We commit

We show respect, always

We deliver greatness

High Performance. High Support. Excellence is in our DNA. At Goat, we inspire and enable our people to bring their A-game every day. Like an elite sports team, we push each other to be our best, win and learn together, and celebrate every success along the way. Greatness comes from diverse experiences, so we actively seek voices from all backgrounds, including those with less traditional paths into our industry.

Behind the scenes of The Goat Agency

Group Solutions

EMEA Growth Director (London)

Acting as a vital connector between the Goat EMEA team, local market leads, and WPP Media colleagues, you will drive commercial success at a client and market level within the region

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Campaigns

Campaign Executive (London)

Assist in the end-to-end execution of campaigns, from concept through to delivery

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Production

Senior Video Producer (London)

This role focuses on the seamless execution and delivery of video projects that meet client briefs, exceed expectations, and contribute directly to campaign objectives and success

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Marketing

Agency Engagement Manager (New York)

You’ll play a key part in supporting revenue growth across WPP Media clients by fostering strong relationships with agency partners, key US clients, and internal stakeholders.

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